Magic Leap just unveiled an advanced prototype of its Magic Leap 2 headset and the consensus among reviewers is that it’s a great product. Founded 12 years ago, Magic Leap first offered up a series of ...

Snap today offered an update on its AR Enterprise Services (ARES), the company's recently announced initiative focused on providing AR tools and expertise to businesses that want to leverage ...

Snap users are already quite familiar with the company’s expertise in AR thanks to Lenses and Filters. Now, the social media company is unveiling AR Enterprise Services (ARES) to offer those tools to ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Snap Inc. today unveiled AR Enterprise Services (ARES), a new enterprise solution to enable businesses to integrate Snap's Augmented Reality (AR) into their ...

Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the company’s poor business performance and the rise of generative AI ...

Snapchat's owner launched its new AR Enterprise Services, the company's latest business suite. An illustration picture taken on March 22, 2018 in Paris shows a close-up of the Snapchat logo in the eye ...

“Over the last decade, we’ve been hard at work bringing fun and personal AR experiences to Snapchatters,” said Popelka in a statement. “In the next decade we’re excited to take our world-class AR ...

March 23 (Reuters) - Snap Inc (SNAP.N), opens new tab, owner of photo messaging app Snapchat, launched a new division on Thursday that will help other companies build augmented reality features for ...

Snap Inc. SNAP is curtailing its AR Enterprise operations, bidding farewell to nearly 170 staff from the division. AR Enterprises Services, or the ARES solution, was launched earlier in March this ...

A new kind of convergence looms on the horizon, and 2022 is the year it becomes a reality. I’ve written quite a bit over the last few years about extended realities (XR), a subject that includes ...

Google made its augmented reality (AR) work official at I/O 2022 in May, and is now using Glass Enterprise to test productivity-focused capabilities with the help of Workspace and Pixel phones. Glass, ...