Adidas' controversial LGBTQ+ advocacy campaign did "more harm than good" for the brand's image and failed at their of advocating for the pride community, a branding expert told Fox News. Adidas ...

Adidas has fended off an appeal from shareholders who accused it of hiding misconduct by rapper-entrepreneur Kanye West - ...

Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to ...

Since the addition of sports on Foothill’s campus, there has been a visible increase in the amount of athletic wear on campus. The battle between Nike and Adidas can be found not only online, but also ...

Orlando Magic teammates and brothers, Franz Wagner and Moritz Wagner, have officially new sneaker deals with adidas. While ...

So far, along with providing very good absolute returns, adidas has more than tripled the return of the S&P 5000 index. As with all the stocks I suggest are buys in my articles, I purchased the stock ...

Reebok will keep its headquarters in Boston under the terms of its being purchased by Authentic Brands Group. Getty Images Adidas is selling Reebok to Authentic Brands Group for up to 2.1 billion ...

Adidas' talks with New York-based ABG, headed by Jamie Salter (inset, bottom), recently hit the rocks over Adidas' demands that ABG operate Reebok as a standalone business, Bloomberg via Getty Images; ...

In 2013, Adidas struck a deal with Kanye West to create Yeezy-branded shoe and clothing collections for the sportswear giant. Landing West, who previously had an endorsement deal with Nike, was a coup ...

Rapper Macklemore (right) with two-time major champion Collin Morikawa, an adidas athlete. Macklemore's Bogey Boys brand is collaborating with adidas Golf on a limited-edition apparel, accessories and ...

Adidas said Tuesday it plans to divest from its Reebok brand. The German company bought Reebok in 2006 for $3.8 billion, but Reebok's sales have fallen since. Adidas plans to focus its efforts on its ...