Amazon today sent out invites for an AI-focused event that will be held on February 26, and according to Reuters, the company plans to introduce its next-generation Alexa generative AI service. Since ...

Amazon isn’t one to make big announcements during CES, but the company doesn’t plan to be overshadowed this year. After months of Alexa+ availability through an early access program, Amazon just ...

The all-new, long-awaited Amazon Alexa rewamp is here and it’s called Alexa Plus. It will start rolling out next month but you’re unlikely to get access without signing up for it. The new generative ...

Amazon is introducing a new feature that will allow users to change the personality of its AI assistant, Alexa+. On Wednesday, the company launched three new Alexa+ personality styles — Brief, Chill, ...

A version of Alexa revamped with new generative AI tech could ‘learn’ from your routines and fulfill more advanced requests, according to Reuters. A version of Alexa revamped with new generative AI ...

Alexa responds with “All systems operational” in the new Brief personality mode on an Echo Show. (GeekWire Photo / Todd Bishop) Tired of Alexa’s constant chatter? Wish Amazon’s voice assistant would ...

Amazon has officially launched its updated version of Alexa. The new generation of Alexa is powered by generative AI and will be known as Alexa+. Expected to be your new persona AI assistant, Alexa+ ...

Amazon’s souped-up Alexa is ripe for brands. Amazon recently debuted Alexa for Shopping, combining its Rufus AI assistant with Alexa+, Amazon’s generative AI assistant built into devices and products.

Amazon is not giving up on making its Alexa a virtual shopping assistant. On Wednesday, the company announced that Alexa+, its revamped Alexa experience, will be able to help consumers grocery shop ...