For anyone who already owns an Alexa-enabled device, this could make the Prime membership a little more useful without ...

The new perk follows a quarter of double-digit growth in Prime membership as Amazon and rivals emphasize the importance of ...

Amazon is giving away Alexa Plus access to Fire TV users for free, after the assistant's usage reportedly doubled.

Amazon's Alexa+ rolls out free to Fire TV devices across the U.S., but hands-free microphones and stored voice data raise key ...

Amazon is making Alexa+ free on eligible Fire TV devices without Prime, expanding access while keeping some advanced features behind paid plans.

Amazon is automatically upgrading Prime members’ Alexa to Alexa Plus on Echo devices. Alexa Plus uses advanced AI for more natural conversations and context awareness. Users do not choose to opt in, ...

Amazon is rolling out a new feature in hopes of retaining—or perhaps attracting—new Prime members. The tech giant announced Wednesday that Alexa+, its AI-powered assistant, is now available for free ...

The best Prime Day deals are out there during Amazon's June Prime Day sale this week. To help you out even more, Alexa+ can also help you maximize your savings during this summer sale event. Amazon's ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Amazon Prime Day 2026 will run from 12:01 a.m. PDT on ...

Amazon is making its AI-powered Alexa+ assistant free on all compatible Fire TV devices in the U.S., automatically upgrading users whether or not they subscribe to Prime.