AppsFlyer just closed its second acquisition in less than one month. On Tuesday, AppsFlyer acquired oolo, an AI-powered user acquisition and monetization platform that automatically analyzes live app ...

Digital marketing firm AppsFlyer has acquired DevtoDev, a comprehensive data analytics solution tailored for game and app developers. This strategic move strengthens AppsFlyer’s core offerings in ...

AppsFlyer’s Model Context Protocol (MCP) enables marketers to seamlessly integrate AI-powered decision-making into their daily work through both human and agent-driven querying, empowering ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today announced its acquisition of oolo, a leading AI-powered user acquisition ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

Mobile marketers often have a hard time determining the impact of CTV ads on their overall advertising strategy. But with the right signals in place, it gets a lot easier. On Tuesday, Roku and ...

AppsFlyer has announced the launch of eight new products designed to help businesses transform complex data into clarity and growth. The announcement underscores AppsFlyer’s evolution from mobile ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in mobile measurement, attribution, and data analytics, today announced the promotion of Gal Ekstein to the role of Chief Business Officer ...

AppsFlyer has announced the launch of a new data science tool that can calculate 100,000 rows of data without the need for Microsoft Excel. The marketing data analytics company has unveiled Pivot, a ...