Car manufacturers, especially sports car manufacturers, are in a constant balancing act, trying to make cars that are as purpose-built as possible while still being livable. Ariel, with the latest ...

The automotive world is full of weird and wonderful creations. One of the most notoriously bizarre cars produced in recent years is the Ariel Atom, a car with an insect-like exoskeleton and a fun ...

Ariel introduced the new Atom 4RR to celebrate the model’s 25th anniversary. The even more track-focused version of the Atom 4R will be limited to 25 units. A tuned Honda engine produces 525 hp, ...

View post: A Fully Loaded 2027 BMW X5 Costs Six Figures, And The Most Expensive One Isn’t Even Here Yet In a world where too many new cars try to be all things to all people, Ariel Motor Company and ...

Rare Ariel Atom road action highlights a high-performance launch in a public street environment. The video captures the ...

Looking at this very extreme creation, the first thing that pops into mind is the long-gone Plymouth Prowler, the model engineered by Chrysler in the late '90s as an ode to the hot rod scene that, ...

A lightweight, minimalist approach to speed has long been Ariel’s signature, and the company is marking 25 years of the Atom with a special edition built purely for the track. The new Ariel Atom 4RR ...