This introduction to B2B video is the go-to guide for marketers looking to start regularly using video as a part of their marketing strategy. Whether you've already used video in the past but haven't ...

What B2B marketers should know about AI, how to think about it and how to start applying AI in your marketing. In 2011, when IBM Watson won an exhibition match on Jeopardy against two of the show’s ...

Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

E-Business became so popular, especially during the pandemic, that many offline stores and businesses switched to online. In this article, we will walk you through the main concepts of e-Business and ...