Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

The idents feature much-loved characters from the magical adaptations of Julia Donaldson and Axel Scheffler’s picture books Magic Light Pictures have created three charming new idents exclusively for ...

Beloved characters from Julia Donaldson and Axel Scheffler’s acclaimed picture books are set to grace BBC One and BBC iPlayer this Christmas, featuring in three brand new idents and a dedicated ...

Magic Light Pictures, along with Triggerfish Animation studios, have created new festive idents exclusively for BBC One and BBC iPlayer featuring celebrated characters from the adaptations of Julia ...

Magic Light Pictures has created Christmas idents exclusively for BBC One to tie in with the Christmas animated adventure Tabby McTat. The three 40-second animations show Tabby McTat and family ...

Magic Light Pictures’ 2025 animated special, The Scarecrow’s Wedding, will be celebrated with three festive indents based on characters created by Julia Donaldson and Axel Scheffler. Magic Light ...

The advertising idents have been created for BBC One starring a range of much-loved characters from Julia Donaldson and Axel Scheffler’s picture books with one ident featuring familiar faces from The ...