If unicorn horns were pens, they would look like Bic for Her and they would still be mercilessly mocked by hilariously snarky Amazon reviewers. Freelance writer Amanda C. Kooser covers gadgets and ...

There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." Ellen was ...

A new pen introduced by Bic has the Internet buzzing - and biting. The "Bic Cristal for Her" is a ballpoint pen that comes in pastel colors and boasts an "elegant design - just for her!" Shoppers have ...

Who knew there was a pen specially designed for women? The Bic pen "For Her" might be the first of its kind, but that didn't prevent Amazon.com reviewers from offering up snarky, sarcastic reviews of ...

Johannesburg — A company famous for its pens has apologized for marking a public holiday honoring women in South Africa with a Facebook post urging readers to “Think like a man.” Bic South Africa ...

Ah, The Interwebs. It can be a tool for evil (trolling, spreading YouTube videos of Michael Bublé covers), for good (Twitter helping out when iTunes loses EVERYTHING, spreading YouTube spoofs of the ...

Bic has apologised after suggesting that women should "Think Like A Man" in an advertising campaign. The South African branch of the company marked National Women's Day with a poster urging women to ...