The most successful organizations have leaders who understand how to implement strategies in ways that align with how people think, decide and act.

As the column’s name suggests, Thaler set out to challenge standard economic thinking by testing economic anomalies—in other words, what happens when our irrational, some might say human, selves are ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

Visit NAP.edu/10766 to get more information about this book, to buy it in print, or to download it as a free PDF. Behavioral economics has had a growing influence on public policy over the past ...

Explore what a wide economic moat is, how it safeguards competitive advantage, and strategies for businesses to maintain ...

In the workplace, it is easy to forget our humanity. In business, people discuss serious topics like the bottom line and strategic planning, therefore it is assumed everyone is driven purely by data ...

The late Princeton University psychologist Daniel Kahneman changed our understanding of how we make decisions, especially financial ones, proving that we are far more irrational than we think.

Losing weight is incredibly difficult. People who have put on unwanted pounds need all the help they can get to trim their waistlines. Will behavioral economics come to their rescue? Behavioral ...

Discover the evolution of economics from ancient times to modern theories that influence global markets, including Adam Smith and Keynesian approaches.

As this debate goes on, both consumers and practitioners are left with a few important questions: What specifically is ergodicity? How does it actually apply to the everyday decision-making of ...

This activity was supported by contracts between the National Academy of Sciences and Alfred P. Sloan Foundation (G-2020-12645) and the National Institutes of Health ...