We all tend to make unconscious judgments about people based on their social identities and the cultural stereotypes that cling to them. But bias can be disastrous for its targets, affecting their ...

With more companies embracing diversity, equity and inclusion (DEI) efforts, it’s no surprise that unconscious bias has come to the forefront. Inherent in corporate cultures, unconscious bias (also ...

Self-serving bias leads to taking credit for personal successes and attributing failures to external factors, acting as a shield for self-esteem. Recognizing this tendency can clarify personal ...

Affinity Bias: We all have a natural tendency to gravitate toward people similar to us in terms of race, ethnicity, gender, age and lifestyle. This unconscious bias can lead us to hire people who look ...

Research continues to reveal more about the nature and impacts of implicit bias — something hidden from our direct awareness that causes tangible damage in many spheres of life, even for the very ...

Ever since Daniel Kahneman and Amos Tversky formalized the concept of cognitive bias in 1972, most empirical evidence has given credence to the claim that our brain is incapable of improving our ...

Forbes contributors publish independent expert analyses and insights. Holly Corbett covers bias, workplace culture, and social movements. If you have a brain, you have bias. We all have unconscious ...

At birth, our minds are like blank sponges ready to absorb new information. Then, as we grow up, we may start to let some of what we’ve learned mess with how we take on new information. This is known ...

As artificial intelligence (AI) usage has grown, the potential of bias in AI has gained more attention, as evidenced by Google Trends data (Figure 1). A recent study 1 by Herrera-Berg et al. (2023) ...

Deep learning models seem to prefer marketing to responsible research. For example, I just asked Gemini "How long does it take for an illiterate adult to learn to read?" The first response seemed to ...