Many advertising campaigns 2024 are focusing on real emotions and telling stories, like British Airways’ simple but impactful ‘Windows’ ads. Some brands are tackling tough subjects, like CoorDown’s ad ...

The Unilever brand and agency Mythology used a masquerade ball in the style of the Netflix hit to boost long-running work around self-confidence.

Published in a new book on trusted advertising, Kantar’s analysis of ‘The Works’ data highlights why confusing ads ...

Barb has launched Barb Ads Hub, a new analytics system aimed at supporting full-cycle advertising campaign planning and ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

Building trust has also become a more popular goal for campaigns, according to analysis of data from IPA Effectiveness ...

In the UK, video ad currency body Barb has gone live with its Ads Hub, a new analytics system designed for full-cycle ad ...

Barb, the audience measurement specialist, has launched Barb Ads Hub, a new analytics system designed for full-cycle ad ...