Tired girl makeup is rising as millennials rethink years of clean girl polish and perfection.

The irony about wearing makeup is that oftentimes, we prefer it to look like we’re not wearing any at all. Call it what you ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

The minimal clean-girl aesthetic is officially taking a backseat in 2026 as soft grunge makeup looks step into the spotlight. If you have been scrolling through social media or paying attention to the ...

Safe to say, back in 2020, Ilia’s Super Serum Skin Tint was ahead of its time. For those who don’t remember, even just six years ago, the concept of no-makeup makeup was slowly emerging after years of ...

Welcome to “Unsung Heroes,” my column that asks beauty brands about their respective hero products—their bestsellers, and often a product that embodies the brand’s identity—but also dives a little ...

This trendy, romantic look blends the ease of the no-makeup "clean girl" aesthetic with expert application and everyone's favorite rosy pink shades. Of course, we simply had to include the Rhode ...

The Grammys red carpet has proven again and again to be a live-action mood board. And this year, social media algorithms are showing something loud and clear — bold, bright glam is in. This year, ...