Coca-Cola launched real thing records. with UMG to spotlight global talent including Hip-Hop artists and deepen its cultural footprint. Coca-Cola entered the music business with a bold move Wednesday ...
New campaign "The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a digital experience.
The Food Theorists on MSN
Sprite is copying Red Bull and Monster before it’s too late
Sprite used to dominate pop culture through basketball, hip-hop, and iconic ads — but over the last decade, the brand slowly ...
APRIL FOOLS DAY! GOOD ONE! BAD BOY BLOG! Click here for the link. Rick Ross, Lil’ Wayne, and Nicki Minaj aren’t the only Hip-Hop heavyweights snatching up endorsement deals. According to the Bad Boy ...
The company drove incremental volume by leveraging the Sprite brand and the 50th anniversary of hip-hop. The Coca-Cola Co. last year used its category leadership to drive incremental volume by ...
KIDULT, street artist known for his guerrilla-style graffiti, is sending out a controversial message about today’s Ebola crisis using one of America’s most iconic brands. While in Paris, France, ...
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