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When you're in a beauty rut, it's a little like looking in your closet and seeing absolutely nothing to wear. Sure, you have the bones to create a killer look — a bold liner here, a bottle of texture ...

universally beloved that it becomes a beauty icon, flying off shelves and straight into our purses. There was Christian Dior’s "999" rouge and Clinique’s "Black Honey" way back when, then shades like ...