“Barney’s message of love and kindness has stood the test of time,” said Josh Silverman, chief franchise officer and global head of consumer products at Mattel. “We will tap into the nostalgia of the ...

Mattel has announced that it will be relaunching Barney, the iconic children’s franchise that exploded in popularity in the 1990s. Mattel stated that the new and revitalized Barney franchise will ...

(Bloomberg) -- Mattel Inc., coming off a tough year for toymakers, is relaunching the Barney purple dinosaur character for TV screens, theaters and the toy aisle, betting an icon unveiled three ...

A children’s icon is getting a brand new look, as today Mattel revealed the first look at its relaunch of everyone’s favorite purple dinosaur Barney. The character’s well-known purple and green style ...

Mattel has announced plans to relaunch the Barney franchise with a new slate of content as well as toys and merchandise. The relaunch will kick off with a reimagined animated series, which is set to ...

Barney’s World premieres October 14 on Max, October 18 on Cartoon Network EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and ...

Yesterday at the Las Vegas Licensing Expo, visitors got to see the new character costume for Mattel’s all-new take on Barney. For the first time ever, a physical version of Mattel’s CG Barney made the ...

Mattel is bringing back the iconic Barney franchise, with a brand-new animated series set to debut globally in 2024. Mattel’s revitalization of the brand will span television, film and YouTube content ...

Mattel has given the green light to a series of 104 new 11 minute episodes and two hour-long specials for the Thomas & Friends television series over two new seasons. The latest update for the popular ...

The theme song for Barney’s World is a nod to the original tune viewers know and love, but with an updated melody and lyrics. Mattel knows that being a kid can come with big emotions, and it is ...