A question that frequently comes up in my Scrum Training courses is how to define a product. Scrum was created to help small teams solve complex problems and deliver products of the highest possible ...

We have had data on the brain for the past few months. Building on the discussion of the brewing battle for data platform dominance, I thought it would be good to unpack what a data product is. We can ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

Imagine your team is embarking on a new project. The product team hands over user stories and wireframes, neatly packaged, and everyone seems satisfied. The requirements appear clear enough; no one ...

At its most basic definition, a product is the way an organization delivers and captures value. For teams doing daily product work, it can feel relatively easy to define the words product and customer ...

Product planning is the process of creating a product idea and following through on it until the product is introduced to the market. A small company must also have an exit strategy for its product in ...