Cracker Barrel updated its logo and menu, leading to significant customer backlash and a drop in stock value. The new logo is more minimalistic, removing the image of the man and barrel, while keeping ...

When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have seemed like a golden opportunity to get in on an undervalued stock. After ...

*Cracker Barrel has backtracked on its $700 million rebranding effort, announcing on August 26 that it will abandon its new logo and restore the original design. We reported earlier that the decision ...

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