Do you ever feel a nagging sense of discomfort when your actions don't match your beliefs? For example, you might tell a small white lie even though you value honesty. That uneasy feeling is known as ...

This is the 14th article in the Behavioral Finance and Macroeconomics series exploring the effect behavior has on markets and the economy as a whole and how advisors who understand this relationship ...

Do you keep second-guessing your decisions after you’ve made them? Immobilizing yourself? Berating yourself when you finally decide on something? This can be a normal albeit painful way to make ...

Dissonance in marketing causes a conflict or tension within a consumer considering a product purchase. This is usually an uncomfortable feeling for the consumer and usually leads to the buyer taking ...

Cognitive dissonance is everywhere — but it’s not well understood. When we’re aware of it, it can be a powerful motivator for behavioral change and enhance insight. When we're not, it can cause us to ...

With the expanding knowledge of neuropsychology, what was previously speculation is now being confirmed through the use of imaging studies such as functional magnetic resonance (fMRI) to track brain ...

Add Yahoo as a preferred source to see more of our stories on Google. 4."When the pandemic started, a friend of mine got really obsessed with the fact that you can't leave your home or go near people ...

In my roles as a CIO, entrepreneur, investor and Professor (I teach a course at Berklee called “The Innovator’s DNA”), I think about innovation constantly. I know from personal experience (”What ...