Motor1.com on MSN

'Ford Racing can't be a marketing department:' Ford's CEO on the business of performance

CEO Jim Farley tells Motor1 that Ford is running a similar playbook to Porsche and Ferrari—and making money at it, too.
Hosted on MSN

Ford Racing's First Production Car: What To Expect From the Upcoming Reveal

Ford Performance was rebranded as Ford Racing in September, and this January 15th, the newly minted performance and racing division is having its coming out party at the company's historically ...
The Morning Sun

Ford Racing: A new era for America’s race team

Ford Motor Company is rebranding its motorsports program to Ford Racing. The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder ...
Detroit News

New Ford Racing division establishes motorsports as key brand pillar

Since its inception, Ford Motor Co. has been fueled by racing. Henry Ford won the 1901 Sweepstakes race to secure investors for his fledgling company. Ford v Ferrari at the 1966 24 Hours of Le Mans ...
Forbes

Ex-F1 Star Ricciardo Joins Ford Racing As Global Ambassador

Ex-Formula 1 star Daniel Ricciardo has signed on as Ford Racing's global ambassador, focusing on its Raptor off-road brand. Photo: Ford Racing. Eight-time Formula 1 Grand Prix winner Daniel Ricciardo ...