Fujifilm’s medium-format camera is getting more lens options. On April 19, Fujifilm announced the Fujinon GF 110mm f/2 R LM WR and GF 23mm f/4 R LM WR lenses, along with an updated lens roadmap that ...

Today at its X Summit Prime 2021 event, Fujifilm announced the GFX 50SII, an update to the company’s existing 50-megapixel medium format camera, the GFX 50S, which currently sells for $5,499, meaning ...

Medium format. That’s the stuffy, studio-centric camera tech that costs tens of thousands of pounds, right? Not any more. The GFX 50S is unique; a professional-grade camera that’s as comfortable in ...

NEW YORK, NY--(Marketwired - September 20, 2016) - B&H is pleased to share Fujifilm's announcement of the new GFX Medium Format Mirrorless Camera System, which is expected to be available in early ...

The rumors were true. On Monday, Fujifilm announced it is working on a new mirrorless medium format camera system. Dubbed the GFX 50S, it uses a 51.4-megapixel sensor measuring 43.8 x 32.9mm. A new ...

Two years ago, Fujifilm made a fateful decision to skip over full-frame mirrorless cameras and go bigger with the medium-format GFX-50S. Now, it's doubling down on that with the 51.4-megapixel GFX-50R ...

Fujifilm was the belle of the Photokina ball thanks to its announcement of the GFX 50S mirrorless medium format camera. It's only the second camera of its type announced, coming on the heels of ...

Fujifilm has announced the GFX 50R camera at Photokina. It features the FUJIFILM G Format (medium format, 43.8x32.9mm) image sensor, which is approx. 1.7 times the size of a full-frame 35mm image ...

The Fujifilm GFX 50S ($6,499.95) isn't the first affordable medium format camera, but its mirrorless design means it's more compact than the Pentax 645Z, which has been on the market for a few years.