Many of us have memories of begging our parents for our favorite childhood cereal. Depending on the decade, there might have been more on the line than just a bowl of Cap'n Crunch or Fruity Pebbles.

GOLDEN VALLEY, Minn. -- Here in the Betty Crocker Kitchen, Mark Addicks is cooking up some radical digital recipes for how we look at packaging for cereal, cake mix and yogurt. Addicks is the chief ...

Do you remember racing your siblings to the kitchen to dig through the cereal box for a toy? Those vintage cereal box prizes might be worth a cool mint today. The launch of cereal box prizes excited ...

Video game cereal boxes may have made a recent comeback, but their releases are still few and far between. In the past, major cereal brands were aching to get an iconic video game character like Mario ...

How much would someone pay for an unopened 60-year-old box of cereal? Turns out that certain collectors will shell out a ton of cash for the boxed breakfast staple. People have been collecting the ...

Can’t find the cereal you want on the shelves at the grocery? You could likely find it in the halls of Kurtz Elementary in Milford on Thursday. Colorful boxes of cereal, 616 of them all vertically ...

Decades ago, singles were printed on cereal boxes as cutout prizes. Now, a dedicated few are working to save these cardboard treasures from extinction. Decades ago, singles were printed on cereal ...