Google and Shopify at NRF 2026 launched new initiatives in artificial intelligence-based "agentic" shopping. Google stock climbed 65% in 2025.

Shopify and Google have co-developed an open standard that enables agents to support commerce. Shopping across Google’s platforms will soon roll out supported by the standard, “Universal Commerce ...

The Google Shopping landscape is full of poorly executed ads. In fact, I've observed that 9 out of 10 setups fail to produce optimal results. Feed optimization in Google Shopping is essential. It is ...

As peers and chatbot makers target AI shopping, Shopify aims to provide “the pickaxes” and product data. Amid the agentic commerce race, Shopify has been investing heavily in new products, features, ...

Google on Sunday announced a new open standard called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the National Retail Federation (NRF) conference. The standard, developed ...