Online platforms are awash with ads for so-called "green" products. Power companies are "carbon neutral." Electronics are "for the planet." Clothing is "circular" and travel is "sustainable." Or are ...

While consumers have better-than-average recall of "green advertising," they aren't buying into at the same rate, according to a study by Burst Media. The company surveyed about 6,000 people 18 and ...

About a month ago, Google dropped the green ad label and switched it to a black ad label. The SEM community were not fans of this change, they felt it blended too much with the organic ads espesially ...

The rulings underscore growing pressure on travel marketers to back up climate claims. LNG may reduce certain pollutants compared with heavy fuel oil, but it doesn’t make a cruise “green” on its own.

A few weeks ago we reported that maybe the green ad label is coming back to Google after it went live with the black ad label that the industry was not too happy with. Well, as of now, I am wrong.