Environmentally-responsible or “green” marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green ...

Study finds advertisers use more ‘green’ ads when economy is better Advertisers run more ‘green’ ads when the economy is stronger, confirms a new study that looked at 30 years of advertising in ...

Earth Day 2021 prompted reflection on the impact that companies continue to have on the environment. It’s not easy being green — industries, livelihoods, products and behaviors that have existed for ...

Sustainability in marketing and advertising has become a focal point as both consumers and companies strive for a more eco-conscious future. With increasing environmental concerns, modern consumers ...

Adequate and meaningful environmental or green communication presupposes a solid knowledge base internally, coupled with up-to-date knowledge of the external science supporting product attribute ...

Greenwashing works — that’s one interpretation of a recent working paper from the National Bureau of Research examining the impact of advertising on oil company BP. In the paper, economists from the ...

Brands recognize that consumers value sustainability and continue to promote the green and eco-friendly qualities of their products and services. In fact, a recent study found that, on average, three ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan Cochrane, COO at Good-Loop. The 2021 ...

Green marketing tells consumers you're looking out for the environment. The cars you sell use less fuel, your washing machines are more water-efficient, or your bananas are organic. Even if the ...