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The logo will be used in conjunction with diversity-focused IBM programs and initiatives, BM’s Chief Diversity Officer Lindsay-Rae McIntyre said in a news release Friday. She said the new symbol is a ...

IBM, one of the big tech companies that spoke out against North Carolina’s controversial HB2, is stepping up its support for diversity with a new rainbow logo. Lindsay-Rae McIntyre, Chief Diversity ...

It's been a particularly frightening month for those in the LGBTQ community, so even small symbols of solidarity matter. On Friday, IBM announced that they would be rolling out a new logo emblematic ...

Lenovo has announced plans to cease using the IBM logo on its products, with a complete switchover to new branding to happen before next year's Beijing Olympics. The Chinese company bought IBM's PC ...

IBM's striped logo is one of the world’s most iconic visual designs. Created in 1972 by Paul Rand, the “father of graphic design,” this simple yet powerful wordmark has outlasted 10 U.S. presidents ...