TAM Sports data shows linear TV ad volumes for IPL 2026’s first 48 matches were indexed at 102.2, compared with 100 for IPL 2025. Google led advertisers across both CTV and linear TV, while e-commerce ...
MUMBAI: Talk about a star-studded innings! In the high-stakes arena of advertising around the Indian Premier League, brands completely ditched the bench to play a celebrity-heavy line-up for the 19th ...
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