ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...
ITV commercial chief Fru Hazlitt has vowed to combat the broadcaster's "complacency" and wean it off a reliance on television advertising revenues. Hazlitt, a former senior executive at GCap Media and ...
ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) ...
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