As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Technology has fundamentally reshaped the advertising industry, and the pace of change shows no signs of slowing down. New platforms, AI-driven tools and evolving consumer behaviors continue to raise ...

Online advertising can accelerate profits. eBay reported $3.1 billion in first-quarter revenue, which was up by 19% year over ...

Profound changes are ahead for online advertising. At the recent Google Marketing Live event, the tech giant outlined ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

Lately it’s become quite clear that brands, wishing to ensure a safe environment for their own messages and for their consumers, have been driving the open web to be a more responsible place. For the ...

The Trade Desk delivered another smash earnings report. What’s new? The company’s total revenue in Q1 was $491 million, a 28% increase from last year, and net income (i.e., profit) jumped from $9 ...

Anytime you online shop, stream a series or open up a mobile game, chances are you are bombarded with advertisements. From banners to pop-ups to mid-rolls, ads have become a guaranteed feature when ...

Social-media advertising revenue hit $117.7 billion last year -- up 32.6% year-over-year (YoY), topping media gains, according to the Interactive Advertising Bureau (IAB). It accounted for 40% of ...

Internet Marketing Ninjas has been acquired by SEO consultancy Previsible, an industry leader co-founded by a former head of SEO at eBay. The acquisition brings link building and digital PR expertise ...

It was the second time in a year that a U.S. court found that the company had acted illegally to remain dominant. By David McCabe Reporting from Washington Google acted illegally to maintain a ...

Meta is making a major push to expand its business beyond online advertising, but past efforts show that success is far from ...