Forbes contributors publish independent expert analyses and insights. Callum Booth covers the intersection of art and internet culture. For the first time in almost 20 years, Walmart has a new logo.
Walmart's first logo update in 17 years is garnering significant online attention, though it may not be the kind the retail giant anticipated. The redesign, which the company describes as a ...
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From Spotify to ChatGPT: Big brands are covering their logos in mirror tiles and the reason is internet chaos
On 14 May 2026, Spotify changed its app icon to a sparkly green 3D disco ball to celebrate its 20th anniversary. The internet immediately split in two. Some users loved the nostalgic party aesthetic, ...
From Spotify to ChatGPT, brands are embracing the viral “discomorphism” trend with disco-ball logos, retro aesthetics, and AI-generated branding experiments in 2026.
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