LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

When people talk about CES, they’re usually talking about the future — not toys. CES (short for the Consumer Electronics Show) is where tech companies go to unveil their next big ideas, from ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

WASHINGTON — Lego bricks, the iconic toy, are about to get an upgrade. The Lego Group announced this week that its new line of "Smart Bricks" would begin rolling out on March 1. But what is a Smart ...

"Celebrate 85 years of Tom & Jerry's antics with this LEGO® BrickHeadz Figure movie-themed toy. Rekindle the comical cartoon relationship as you build the cat and mouse figurines with accessories.