The following excerpt is from Ted Prodromou‘s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound LinkedIn has a collection of powerful ...

The company’s newest features are designed to help you scale faster.

New feature makes long-awaited analytics available on personal LinkedIn profiles, unlocking insights where real engagement and brand-building happen. With personal branding on the rise and LinkedIn ...

As a CEO, time is your most valuable resource, and the effectiveness of your LinkedIn presence depends on how well you use it. While building a strong personal brand and engaging with your audience is ...

LinkedIn is rolling out new analytics data for users with more insight into their followers and top-performing posts. These updates expand on the creator analytics introduced earlier in the year, ...

Social media analytics have evolved rapidly, leaving marketers in a quandary. Digital marketers now have dozens of tools at their fingertips, such as Sprout Social, Google Analytics, Hootsuite and IBM ...

A few years ago, LinkedIn users mostly relied on text posts, accompanied by the occasional photo, to network with other working professionals. However, since vertical video exploded in popularity with ...

In a move that highlights how LinkedIn is increasingly eyeing human resources software as part of Microsoft, the company launched Talent Insights, an analytics tool for talent. Talent Insights is a ...

Automation is the next big thing in marketing. In 2019, 75% of the marketers surveyed by Social Media Today were using automation tools. In today’s tech-dominated environment, this makes a lot of ...