Customer loyalty feels more elusive than ever before—yet it’s never been so crucial for businesses. Across industries, companies are on a constant search for strategies that promote sustainability and ...

Under the partnership launched between the restaurant and the home goods company on Wednesday, customers who link their ...

As consumers redefine what value means to them, brands can differentiate themselves not only through competitive pricing and strong products, but also through loyalty programs that deepen engagement ...

In light of economic crises and predictions of a recession, companies are trying to save money and optimize loyalty programs. My marketing technology company, Mindbox, has launched hundreds of ...

Thinking about switching airline loyalty programs? These six options offer stronger rewards, better redemptions, and standout ...

For most restaurants, the pandemic was just the beginning of revenue troubles. To survive lockdowns and other related challenges, eateries had to adapt quickly. Many adopted consumer-facing digital ...

Guests don’t just want freebies, they want recognition, personalization and an overall great experience as part of their rewards membership.

Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning to customer loyalty programs to stand out. But these programs aren’t a silver ...

Loyalty programs have come a long way from punch cards and frequent flyer miles. With access to increasing amounts of data, companies have the opportunity to create more meaningful connections with ...

Imagine you’re booking a flight. For most people, it’s an easy decision: the cheapest fare or the easiest route will be the one to win out. But for many, it’s a different scenario. They’re willing to ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...