The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Researchers from Kedge Business School, University College Dublin, University of Bath, and University of Texas at Austin published a new Journal of Marketing article that examines how the ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing ...

Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting ...

In recent years channel research has focused on the importance of developing and maintaining long term relationships. The purpose of this paper is to investigate the effects of the suppliers' use of ...

Yue Pan (Ph.D., University of Georgia) is a professor of marketing at the University of Dayton. She has published articles in journals including Journal of Retailing, Psychology & Marketing, Journal ...

The Kellogg Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with ...

You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy, you should have a solid understanding of both. I ...

We are committed to collective excellence in teaching and research in all areas of the disciplines of marketing, consumer behaviour, and supply chain management. Our core values are collegiality and a ...