It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...
Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white trucks, ...
It’s an early spring afternoon in West Oak Lane, and I’m about to get ice-cream-man lessons from Morad Khalil, a Mister Softee franchisee who’s been pulling cones of soft-serve on the streets of ...