NBA Commissioner Adam Silver explains his soundbite about highlights being free amid concerns about the league's growing ...
Mark Cuban both defended and criticized Adam Silver for his comments about NBA highlights being free amidst the rising cost ...
Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.
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"The end of the question was about the impact of social media" - Adam Silver clarifies what he meant when he called the NBA a "highlights-based sport"
Silver stated that the NBA wants to convert highlights-based fans into live game viewers, not the other way around.
NBA commissioner Adam Silver revealed an incentive to rising streaming costs ahead of the 2025-26 campaign.
Ahead of the 2025-26 season, Adam Silver responded to claims that the NBA is pricing its fans out with high-cost streaming ...
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