Add Yahoo as a preferred source to see more of our stories on Google. Animated logo The best animated logos often add a new dimension to a brand identity and help make it even more memorable. Logo ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

Every few years, major brands will make small or large adjustments to the designs of their logos. By comparing the original logo to its most recent version, we can learn important lessons about a ...

Underlying discussions of fair use of logos are two competing issues: the third party's right to free speech and the cumulative effect on the trademark owner of that third-party's use of elements of ...

At a certain point, people stop recognizing your brand by its name and just go by its image. That's where a great logo comes in. But for every great logo, there are plenty of bad ones. With help from ...

What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a shoe ...

MasterCard unveiled its new logo earlier this summer, and as far as rebrandings go, the tweaks were subtle: The company kept its overlapping red and yellow balls intact, and moved its name, which was ...