We’ve all heard the saying “If you show me who your friends are, I can tell you who you are.” When we think of peer pressure, we often think of negative peer pressure, such as convincing a friend to ...

A randomized trial conducted by health economists found that a bit of peer influence can nudge us to select healthier groceries. Amid the rise of chronic diseases, such as heart disease and diabetes, ...

Why are adolescents so sensitive to their peers' behavior? And is this sensitivity necessarily negative, as the term peer pressure often implies? In his Ph.D. dissertation, UvA behavioral scientist ...

Harvard psychologist Howard Gardner states in his book Changing Minds that by about age 10 a child’s peers rather than the parents assume primary importance in the child’s decisions about what to do, ...