Many businesses, such as manufacturing companies, partner with distributors in order to extend their reach and increase their sales volume. The distributor sells the original manufacturer's products ...

Joe Santana is an advisor, author, speaker and CEO of Joseph Santana, LLC. He helps companies prepare for a diverse 21st-century workplace. Inclusion leaders often face a challenge: demonstrating the ...

In the process of presenting products to the public, a company develops a marketing plan to target the desired audience as effectively as possible. A marketing plan represents a company's specific ...

A comb. A book. A can of soda. These are simple products. What you pay for is what you get nothing more, nothing less. But some products go a bit further, offering consumers choices about which set of ...

WASHINGTON—In addition to recognizing many of the industry’s leading individuals, the 2021 Tech Leadership Awards will be presenting Product of the Year Awards, for which nominations are now being ...