So you're just weeks away from opening a to-go pizza joint – small enough to keep costs in check until you can afford to offer sit-down dining but large enough for customers to mingle and sip a soft ...

This is the best newspaper column ever written. The best column ever? Does that sound a bit bold? This statement is an example of what is called “puffery.” Puffery claims are made in advertising and ...

"Puffery is the last refuge of scoundrels," said Edward Glynn, Jr., a partner at the Washington, D.C. law firm Venable, LLC. That sentiment, perhaps itself a bit of puffery, set the tone at Monday's ...

Consumers don't always react positively to persuasion tactics that have nothing to do with the product (what the authors refer to as "puffery"). According to a new study in the Journal of Consumer ...

There’s a robust system in place to protect us consumers from misleading advertising…but that doesn’t mean you should actually believe what companies say. 𝗧𝗵𝗲 𝘀𝗰𝗶𝗲𝗻𝘁𝗶𝗳𝗶𝗰 ...

A new false advertising action filed by jewelry retailer Sterling Jewelers Inc. in the Northern District of Ohio (Sterling Jewelers Inc. v. Zale Corp.) presents a unique question about the line ...

Many hospital ad campaigns involve a degree of puffery about clinical programs, but at what point does boasting become grounds for a claim of false advertising? In a brief from Lexology, Kathleen ...

If you’ve ever wondered how businesses can get away with making transparently false or deceptive claims about themselves or their products — “The Best Tasting Juice in America,” Wrigley’s gum is “for ...

According to a new study in the Journal of Consumer Research, consumers don't always react positively to persuasion tactics that have nothing to do with the product (what the authors refer to as ...