QVC has launched its first shoppable ad, allowing viewers to browse items from its latest fashion lines by clicking through to them from video. The TV shopping network unveiled its first shoppable ...

From showing off her brand’s “surprise” shirt to raving about a rolling rack from Amazon, Jill Zarin was ready to discuss all of her favorite products from the moment she arrived at Bluestone Manor on ...

Zimmerman Advertising went minimalist for QVC by using limited copy plus brandtailing to drive results among tough demographics. A simple red heart was the main focus of the ad series, with the ...