When you advertise your small business, you can compete with larger, more expensive ad campaigns by using the techniques big advertisers use. Rhetoric is the artful use of language, and the purpose of ...

From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

Although conventional views about nineteenth-century rhetoric highlight a shift from oratory to composition and from classical rhetoric with origins in Gcero and Quintil¡an to a "new" rhetoric with ...

Since its inception in Ancient Greece, the academic discipline of rhetoric—not to be confused with the knack of sophistry or what often is labeled “mere rhetoric”—has focused on the art of symbolic ...

The column by Susan Brown in the Nov. 24 issue of the WTE is a great example of the kind of hyper-partisan rhetoric that prevents any kind of reasoned and reasonable discussion about important issues.

For over 40 years, Philosophy and Rhetoric has published some of the most influential articles on relations between philosophy and rhetoric. Topics include the connections between logic and rhetoric, ...

Elon Musk responded to the Trump campaign’s release of over 50 examples of Democrats’ rhetoric that allegedly “inspired assassination attempt” on former President Donald Trump. What Happened: On ...