Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Within every challenge lies opportunity, as the saying goes, and that’s certainly true in ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Before the morning pipeline call, a sales leader opens the dashboard to check each team's forecast confidence. Insights from ...

Launching a new product/service, introducing an upgraded one or entering a new market is challenging. Therefore, companies require a full-fledged plan or a go-to-market (GTM) strategy to corner ...

Macy’s M issued mixed fourth-quarter results, as margin outperformance made up for subpar sales. This report was overshadowed by new CEO Tony Spring’s announcement of a strategic plan, “A Bold New ...

CEO Kecia Steelman highlighted the company's achievements in fiscal 2024, including launching 40 new brands, expanding the Ulta Beauty at Target locations, and announcing international expansions into ...

The Harvard Business School (HBS) IT three-year strategic plan (FY24–FY26) is organized around HBS IT’s five strategic priorities, as well as the IT mission and vision, which together support the HBS ...