Innovid and Cisco are teaming up at the big IBC show in Amsterdam (it started yesterday) to demonstrate advanced personalized second screen advertising gizmology that will, of course, enrich the ...

I don’t doubt second screen use has increased dramatically, and I don’t doubt it’s helped some brands reinforce their ad message. I guess I do wonder if it’s happening as much as proponents would like ...

Second-screen advertising has long suffered from temporal disconnection. With Media-SDN, the commercial activation (the “Call-to-Action”) on mobile occurs at the exact instant the visual trigger ...