Once upon a time, the idea of Shopify involving itself in advertising at all was unspeakable. The company was, and is, all about merchant services. As Shopify advances into ad tech and marketing data ...

Shopify quietly announced a program where it will buy Meta and Google ads for its sellers. Shopify is pitching the product as a way for its merchants to acquire new customers. This new ad product ...

Shopify held its twice-annual road map update event this week. Shopify Editions, as the get-together is called, offered up a handful of tantalizing tidbits for industry observers awaiting news of a ...

Building organic sales is the mainstay of great businesses. Executives at these firms have the foresight to see new sales where none existed. Amazon.com (AMZN) reported in February that its ...

Shopify is expanding its advertising ambitions with the launch of the Shopify Product Network, a new system that surfaces products from across participating merchants—even if the item isn’t carried by ...

Beyond signaling another bet on social commerce, TikTok's partnership with Shopify marks a significant move by the video-sharing app to broaden its nascent advertising ecosystem. As part of the deal, ...