Southwest copied other airlines practices like checked bag fees, assigned seats, and seat premiums, but has struggled to ...

Last month, Southwest Airlines officially ditched its longstanding open-seating policy as it embraced an assigned seating model. However, a few weeks into the change, the airline has run into some ...

Of course, the move wouldn't go over well with Southwest loyalists, who flew the carrier largely due to its unique attributes like open seating and two free checked bags. It would seem to be a classic ...

The shift to assigned seating is one part of a broader overhaul touching nearly every part of its customer offering.

Add Yahoo as a preferred source to see more of our stories on Google. Southwest Airlines passengers made their final boarding-time scrambles for seats on Monday as the carrier prepared to end the open ...

Southwest Airlines is notable for the fact that it only flies Boeing 737 series aircraft. Since it was founded as Air Southwest nearly 60 years ago, the airline has grown into the largest low-cost ...