To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...
Apple TV has a colorful new logo to go with its simplified name. And that's just the start of the rebranding campaign. Apple used a giant glass Apple TV logo, colorfully lit and filmed in a studio, to ...
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