Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Composer Tapas Relia reflects on the strange longevity of music and how his decade-old song has found its way to Instagram ...

Hilton’s Deepika Padukone reel proves that if anything could crash Instagram’s view counter, it’s Bollywood. Few cultural forces can match the reach, emotional pull, and sheer fandom that Bollywood ...

Instagram introduced a series of product updates on Thursday to make trending songs on its short-form video feature Reels more discoverable.

If 2024 focused on catchy starts, 2025 went wild with sound. This year, the Indian internet loved loud beats, raw voices, and music from every corner of the country. People stopped caring about ...

One of 2025’s most unexpectedly popular dance memes came from the song Monica, the second single from the Tamil film Coolie, ...

If you ve been pouring hours into creating amazing Instagram videos but getting only a handful of likes or views don t be disheartened. You re not alone. The issue may not be with your content, but ...

Ayesha Khan and Jasmine Sandlas’ Shararat dance reel from Dhurandhar has taken social media by storm. Fans are obsessed with ...

December 2025 saw a mix of viral sensations and controversies, from Dhurandhar’s chart-topping songs to meme cats and parody ...

Rajini and PunchlinesSeventy-five and yet Thalaivar never thought twice to surprise us. He showed us even a single line of ...

If you have even breathed near Instagram in the past week, chances are you have been hit by a reel featuring the iconic, painfully sarcastic line: “Waah Shampy Waah.” What sounds like a scene straight ...