Generally speaking, visual attention is a mechanism (or group of mechanisms) that selectively filters visual information and serves the purpose of helping an organism perform actions, such as ...

Neuroscientists have artificially increased neuronal activity in part of the brain by briefly shining light on genetically modified neurons. They saw that this manipulation selectively enhanced ...

How does a company conduct a visual attention study to determine performance on video screens at retail locations when the participants who opted in only receive directions on when and where to show ...