One of the ways in which WWE connects with its audience is by creating products that fans, and in particular kids, can take home with them to celebrate being a fan of WWE or of particular WWE stars.

WWE toys have captured the hearts of millions of wrestling fans ever since the Wrestling Superstars line was released in 1984 by toy-makers, LJN. These were the first action figures based on ...

WWE announced a business tag team with Mattel toys to extend their partnership with a multiyear extension through 2019. By Debbie Emery WWE Action Figure - P 2014 The WWE and Mattel Inc. announced a ...

Mattel will enter WWE‘s ring for another five years, with the world’s largest toymaker pinning down a new deal to become the wrestling company’s master toy licensee through 2019. Financial terms of ...

Dexter Alex is a prolific African Storyteller and a freelance writer who thrives on weaving intricate plots alongside his writing endeavors. With a passion for music, literature, and a deep ...

When we were kids, any toy with our favorite wrestler on it was the best thing in the entire world. We can even make the argument that it was the toys that helped feed our obsession with pro wrestling ...

The rivalries between WWE superstars are so epic sometimes that they spill out of the pro wrestling ring and into the toy aisle. Take former partners in the Shield faction and now in-ring foes Seth ...

After bringing its Hot Wheels brand to life with a kids series, Mattel‘s in-house studio Playground Productions is looking to attract a younger fanbase to WWE with “Slam City,” a new animated series ...

McFarlane Toys has just announced today a new licensing agreement with the WWE. McFarlane Toys will be producing the first-ever WWE limited-edition collectible statues. The WWE ICON Series will ...

Price increases to at least some of Mattel's best-selling toys are probably coming later this year as a result of Donald Trump's tariffs, toymaker Mattel said Monday evening-and those likely include ...

Which WWE action figures are best? WWE (World Wrestling Entertainment) is one of the most popular forms of wrestling in professional wrestling. Wrestlers turn into legends as fans worldwide continue ...

Forbes contributors publish independent expert analyses and insights. I write about men in tights & the billions they make for men in suits. Released former WWE Superstar Bray Wyatt will be featured ...